Sora Living

A more considered way to shop for furniture. A furniture e-commerce redesign concept, exploring how a warm, editorial brand identity can be translated into a clearer, more confident shopping experience.

Challenge

Sora Living already had a strong editorial identity warm interiors, natural materials, refined photography but the homepage read as inspiration rather than a shopping journey. Product discovery lacked hierarchy, trust signals were missing, and the challenge was making the brand feel premium without feeling distant from an everyday furniture buyer.

Strategy

Every decision traced back to restructuring the homepage around how people actually discover and evaluate furniture brand promise, trust, discovery by space, product clarity, and editorial storytelling so the visual language stays warm and premium while the path to purchase stays clear.

Identity

A warm neutral palette of ivory, natural teak, and soft textiles anchored the identity, paired with quiet, refined typography and generous negative space, so the brand feels considered and authentic rather than overtly luxurious.

Application

The system was applied across the homepage, a Shop by Space discovery flow, a Best Sellers section, product detail pages, and supporting content sections, with product-first photography and progressive disclosure keeping the interface minimal all built responsively from mobile up to desktop.

Outcome

The redesign creates a clearer connection between Sora Living's identity and its e-commerce experience a homepage that now introduces the brand, guides discovery, and supports purchase confidence, on a scalable foundation for future collections.