Mera Pet Shop

Mera is a local pet shop in Sivas looking to grow its presence beyond foot traffic and compete with larger online pet retailers. The brief was simple but layered: design a landing page that builds trust at first glance, makes the shop easy to find locally, and turns visitors into customers whether that's a phone call, a WhatsApp order, or a walk-in visit.

Strategy

Before any design work began, the project started with a content and visibility strategy: mapping out the page structure around three goals getting found locally through SEO, building trust fast with real social proof, and guiding visitors toward one clear action per screen. This included planning for Google Business Profile optimization, structured local data, and a content hierarchy that put trust signals (reviews, hours, location) above the fold rather than buried in the footer.

Identity

Mera's brand needed to feel warm, approachable, and trustworthy reflecting a neighborhood shop rather than a generic e-commerce store. The visual direction leaned into soft, friendly colors, rounded shapes, and real pet imagery over stock photography, reinforcing the idea that this is a shop run by people who genuinely care for animals.

Application

The strategy and identity came together in a wireframe-to-design workflow, translating the content structure into a fully mapped landing page hero, services, bestselling products, local presence block, and testimonials each section designed to move a visitor naturally from discovery to action, with consistent CTAs like "Shop Now" and "Book a Service" placed at every key decision point.

Outcome

The result is a landing page built not just to look good, but to work one designed to help Mera show up in local search, earn trust within seconds of a visitor landing on the page, and convert that trust into calls, orders, and store visits, giving a neighborhood pet shop the same digital presence as its larger competitors.